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Why is Social Media is a Good Choice ...

Why is Social Media is a Good Choice Video
Why is Social Media is a Good Choice A presentation on why social media is a good choice for businesses.

SEO for Newbies Video

SEO for Newbies Video
SEO for Newbies This is a presentation to help people new to the internet better understand SEO using keywords.  

Using Goo.gl for shortening Links

Using Goo.gl for shortening Links
Using Goo.gl for shortening Links

Create Quality Content

Create Quality Content
Create Quality Content   Content marketing is now more important than ever in managing an online presence. While strategies like blogging and social media are must-haves in today’s content marketing world, article writing is an incredible strategy that will take your efforts to the next level. Article writing will give your effort [...]

Before Re Writing

Before Re Writing
Before Re Writing   Make article writing a breeze with prewriting! If you’re thinking, “what’s the deal? Writing shouldn’t be this difficult?!” then you’re absolutely right: you’re spending way too much time writing and not enough time planning. Invoke the 5 Ps of Success: Proper Planning Preven [...]

Promote Action

Promote Action
Get more value out of your time and effort by giving your writing an assertive burst! Your readers want to feel confident that the information they’re receiving is without a doubt the best for them. This confidence is often a direct result of the author’s writing personality: assertive, aggressive, or passive. “Do this or el [...]

Lame Duck Punctuation

Lame Duck Punctuation
Lame Duck Punctuation What do a comma splice, a period outside a quotation mark, and an over abundance of exclamation points have in common? They are all lame ducks. Many experienced authors and newbie authors share the same fear: losing face with readers because of one (seemingly innocuous) punctuation error. The mistake has the potential to [...]

Don’t Be Left in Your Competito...

Don’t Be Left in Your Competitor’s Dust
Don’t Be Left in Your Competitor’s Dust Navigating the ins and outs of article writing and content marketing can be difficult for anyone. There’s the task of finding your audience and maintaining their attention, which can be like trying to hold onto a live fish with your bare hands. Then again, there’s also the confus [...]

Diversify Your Link Profile

Diversify Your Link Profile
Diversify Your Link Profile   Free yourself by breaking the link between search engine optimization and anchor text in exchange for a great user experience. Anchor text is the visible, clickable text in a hyperlink. It’s most often used to help connect visitors to additional content relevant to the user’s needs (such as any [...]

Write Relevant Articles with a Person...

Write Relevant Articles with a Persona in Mind
Write Relevant Articles with a Persona in Mind Buckle up. We’ve got a in-depth, audience-targeting strategy that you’ve got to try. Understanding your audience is one of the key elements of success. Not only will it encourage new audience participation, it will help you discover changing patterns in your niche. It will also help y [...]

Take a quick look back with us

Take a quick look back with us
Take a quick look back with us One year ago, I was introduced to the EzineArticles blog community. Since then, my appreciation for our Expert Authors has grown tenfold! Ranging from newbies to experienced writers and from grammarians to SEO experts, our core readership and commenters are a great group of people who are truly amazing. From thi [...]

Turn Problems Into a Positive Experie...

Turn Problems Into a Positive Experience
Turn Problems Into a Positive Experience In theater, it’s considered a rite of passage to be rejected before landing a role. In publishing, many authors are rejected prior to publication and use it to fire up their creativity. In business, many entrepreneurs’ ideas are rejected, but it’s the norm – they’re required to [...]

Write Article Reviews

Write Article Reviews
Write Article Reviews … Or Your Next Set of Articles! “I’m starting my own restaurant … what are the best professional-grade kitchen appliances?” There’s a review for that. “Finished this book … what should I read next?” There’s a review for that. “I’m going on [...]

Be Unique

Be Unique
Be Unique   Put the “I” in Unique! Dozens of niches provide how-to instructional articles. Why? They’re easy to write and they target most audience’s sweet spots: informative content that helps them achieve what they want (whether it’s an emergency or to achieve a goal). Due to the popularity of this type of [...]

What Type of Author Are You

What Type of Author Are You
What Type of Author Are You Have you ever considered how your personality shows in your writing and how it could be affecting your success negatively? “[When] it comes to sales and marketing and to positioning ourselves as the expert in our field, we have a general tendency to consider every other person to have similar interests to us, [...]

The Anatomy of a Perfect Article

The Anatomy of a Perfect Article
The Anatomy of a Perfect Article   … And Tips to Write It Comprised of 6 sections (Title, Category, Summary, Body, Keywords, and Resource Box), the perfect article targets readers with quality, original, and relevant content that meets their needs and provides a great user experience. Discover how to write great articles by studyi [...]

Revise and Proofread Your Articles

Revise and Proofread Your Articles
Revise and Proofread Your Articles Searching for information should not resemble panning for gold. Readers don’t want to wade through verbose sections of text to find the golden nuggets of information and won’t when more information is readily available. Stop wasting your efforts with the “won’t” audiences! After [...]

Spend 20 Minutes a Day Writing

Spend 20 Minutes a Day Writing
Spend 20 Minutes a Day Writing   On a Writing Hiatus? Come back before it’s too late! Your authority as an Expert Author is dependent on the frequency with which you write and publish articles. Perhaps you’ve taken a break from your writing efforts because … you thought you published enough articles you had extenuatin [...]

Publish to Gain Authority

Publish to Gain Authority
Publish to Gain Authority and Proven Credibility You could choose to solely post content on your own website and wait for the visitors to come (emphasis on the word “wait”). Or you could choose to be more assertive and proactive with your brand by publishing high-quality, unique content both on and off your website via article wri [...]

14 Tips to Write Powerful Calls to Ac...

14 Tips to Write Powerful Calls to Action
14 Tips to Write Powerful Calls to Action Your time is precious, so it always strikes me as odd when Expert Authors don’t dedicate a little more time to the call to action in their articles. A call to action is a pitch to motivate your audience to take action. Calls to action commonly appear in the form of buttons or graphics on a websi [...]

Take Time to Be Creative

Take Time to Be Creative
Take Time to Be Creative Anyone can have the perfect setup to entertain with the hip “this” and the trendy “that” to please guests. However, most parties will fall flat if your heart isn’t in it because you’re too distracted by achieving perfection. It’s a hard lesson, but we all learn it: You’r [...]

WRITE WHAT YOU KNOW

WRITE WHAT YOU KNOW
WRITE WHAT YOU KNOW The Internet is ruled by content. You can leverage your expertise, increase your exposure, and more with content. However, your success depends on how well you separate yourself from other experts in your niche with a dazzling spark that attracts readers. The spark? Creativity. Creativity can be defined by a great many thi [...]

Your Website Needs More Than Curb App...

Your Website Needs More Than Curb Appeal
  Your Website Needs More Than Curb Appeal Spammy looking websites are a HUGE turn off for visitors. Let’s say you’re looking for a new home and you find a house that has amazing curb appeal. The description depicts a welcoming neighborhood and all of the amenities you need and want. In fact, it’s so inspiring that you [...]

When to Use Know

When to Use Know
When to Use Know To “Know” vs. To “Use” In our previous post, we featured a list of 100 words compiled by the EzineArticles Editorial Team. The Origins of the List Only some of the words were inspired by our Editors’ love for the English language (such as “ballyhoo”). A majority of the words were ins [...]

Want to Increase Your Exposure

Want to Increase Your Exposure
Want to Increase Your Exposure, Network, and Traffic Get involved by commenting on articles relevant to you and your niche! Leaving comments on EzineArticles.com can help you: assert your credibility as an active expert enhance your SEO presence create an open dialogue stay on top of the trends in your niche How Do You Leave Comments? On an [...]

Grammar Denial

Grammar Denial
Grammar Denial When you’re part of a writing community, such as EzineArticles.com, there comes a time when you’re asked to copy edit a friend or family member’s work. This recently was the case for me when I accepted a request to review a friend’s magazine. After an hour of review, I was surprised by the sheer number o [...]

Do Not Let Social Media Distract Your...

Do Not Let Social Media Distract Your Writing
Do Not Let Social Media Distract Your Writing But first; “I’m going to write, but I should check Facebook and my email … Oh look – Twitter and Pinterest!” An hour later … “I never seem to have time to write!” Sound familiar? You may be sabotaging your own efforts by distracting yourself from y [...]

Expert Authors Who Work From Home

Expert Authors Who Work From Home
A Brief Guide to Success for Expert Authors Who Work From Home Being a stay-at-home parent is tough. Being an Expert Author is tough. Who in their right mind would combine these two endeavors? Believe it or not, many of EzineArticles’ best authors. They make it work through a combination of smart planning, hardcore dedication, and resil [...]

Would You Back up the Backup

Would You Back up the Backup
Would You Back up the Backup In this edition of the Top Misused Words series, we are exploring the difference a space can make in changing a word’s usage and even its meaning. When in doubt, consider whether it’s a noun or a verb. You will find nouns typically occur without a space and verbs will typically maintain a space. Howeve [...]

Grammar can be Scary

Grammar can be Scary
Grammar can be Scary For many, learning and practicing good grammar may seem more like a punishment than an awesome opportunity to mold words into powerful ideas. This fear may have grown into full blown anxiety – no one likes having their grammar questioned. The result of this anxiety is not writing, proofreading paralysis, becoming ov [...]

Help Your Readers Find the Truth

Help Your Readers Find the Truth
Help Your Readers Find the Truth For every article, blog, podcast, video, tweet, and post, it’s becoming more and more difficult to differentiate the truth from falsehoods. Which is why reliable fact checkers are in more demand than ever before. Every niche has falsehoods. Whether innocuous “white lies” or blatant lies, fals [...]

5 Organic Strategies

5 Organic Strategies
5 Organic Strategies Search engine optimization is a precious resource. However, due to spam and dozens of other unsavory practices that pollute the Internet, this resource is being exploited at the expense of its natural inhabitants – the users. Aim for organic or natural tactics to create a sustainable future for your website and its [...]

Quotes and Ideas

Quotes and Ideas
Quotes and Ideas “A professional writer is an amateur who didn’t quit.” — Richard Bach. Solidify your Expert Author status – don’t give up on your articles. “Every artist was first an amateur.” — Ralph Waldo Emerson. You’ve got to start somewhere in order to improve. If not now, th [...]

Top 7 Steps to Find Your Ideal Audien...

Top 7 Steps to Find Your Ideal Audience
Top 7 Steps to Find Your Ideal Audience 1. Who Are They? From family to customers or clients, identify each segment of your current audience. 2. Who Do You Want? Identify new segments that you ideally want to add to your current audience. Consider their obstacles or their needs that prevent them from deepening their involvement with your plat [...]

Do Your Titles Speak to Readers

Do Your Titles Speak to Readers
Do Your Titles Speak to Readers Your article says volumes about your expertise, as it rightly should. After all, who knows better than you what your niche is about? But what about your title? Does it merely whisper of the content that your article delivers, or does it catch your reader’s attention and immediately highlight what’s [...]

Lessons My Mentor Never Taught Me

Lessons My Mentor Never Taught Me
Lessons My Mentor Never Taught Me “I wish I knew about this before I [fill in the blank].” Lessons come in many guises. Your mother, your father, your teacher, your mentor, your coach – anyone who ever taught you – may have missed a few critical details that you had to learn on your own. These are the insights your re [...]

Tips to Get Back To Your Goals

Tips to Get Back To Your Goals
Tips to Get Back To Your Goals Did you set out to make a “fresh start” because the new year was the “perfect time” to improve upon some area of your life? For most of us, we resolve to become more fit whether it be through cardio or strength training. However, a couple weeks in, some of us fall back into the good old c [...]

Increasing Your Success

Increasing Your Success
Increasing Your Success We recently discussed 7 tips to increase your click rate and how several elements of your article and Resource Box play an enormous role in satisfying your reader’s needs. In return, satisfied readers will give you power to build a solid platform of success. Let’s take a closer look into a healthy Resource [...]

Shared Events Attract Attention

Shared Events Attract Attention
Shared Events Attract Attention Humans generally aren’t classified as “lone wolves.” We like to connect, interact, share, and simply be together. Think of big events that happen – whether it’s something tragic, something political, something environmental, or even something joyful – we talk, we protest, we [...]

Let Quality Be Your Guide

Let Quality Be Your Guide
Let Quality Be Your Guide We’re not going to mince words here. Ensure you have these quality control measures in your article writing lineup to provide a quality reader experience or you may find yourself and your efforts left in the dust. 1. Proofread and Edit Spelling and grammatical errors in social media or email may be considered a [...]

Add a Persuasive Edge to Your Article...

Add a Persuasive Edge to Your Articles
Add a Persuasive Edge to Your Articles Persuasion drives action and growth. To be persuasive is to have the ability to persuade or convince someone to do or believe something through reasoning or temptation. To write persuasively, the author convinces the reader to perform an action by presenting evidence that supports an opinion. Why You Sho [...]

Motivate and Persuade With Evidence

Motivate and Persuade With Evidence
Motivate and Persuade With Evidence Unsure about benefit-oriented writing? It may seem like you’re dangling a carrot in front of a horse, but it truly works. Think about it: Your readers may need a little push or incentive. Painting a picture of success by describing the “carrots” will help them decide whether the effort is [...]

Seek Pleasure vs. Avoid Pain

Seek Pleasure vs. Avoid Pain
Seek Pleasure vs. Avoid Pain It’s widely known that people will do more to avoid pain than to gain pleasure. If someone is happy, they won’t necessarily look for ways to improve upon that happiness. However, if someone is in pain, they most certainly will want to find ways to be pain-free, including how to prevent or avoid pain. T [...]

Become a Trailblazer

Become a Trailblazer
Become a Trailblazer Forerunners of their niche, a trailblazer is a pioneer or an innovator who precedes the development of someone or something. How can you become a trailblazer? Nurture your foresight by predicting the next big keyword event in your niche! Predicting Keyword Events A keyword event can be loosely described as a spike in a pa [...]

Can I Join You

Can I Join You
Can I Join You Often used when writing is too staccato, clipped, or choppy, coordinating conjunctions can be used to balance simple sentences. But be careful! Too many conjunctions can result in loose writing that can be considered trite, monotonous, and flavorless. Keep your readers happy and focused by using these coordinating conjunction t [...]

Keep an Eye Out for Your Subject and ...

Keep an Eye Out for Your Subject and Predicate
Keep an Eye Out for Your Subject and Predicate Syntax (in language) is the arrangement of words and phrases to create well-formed, structurally rich sentences. Poor syntax is one of the most unnerving errors for any writer and it can cause a chain reaction of misdirecting confusion. Here’s an example of poor syntax one Expert Author gav [...]

Writing Great Titles for Beginners

Writing Great Titles for Beginners
Writing Great Titles for Beginners In an instant, readers weigh, measure, and decide whether they will click-through or move on. What do they use to decide? Your article’s title. Writing titles that your audience wants to read doesn’t have to be an agonizing process. All you need to do is practice, execute, and monitor the article [...]

Who is Your Star Subject

Who is Your Star Subject
Who is Your Star Subject Before you light the torches and chase down passive voice, know this: Passive voice is not poor grammar! It’s just a different tone and construction of a sentence. Next to its vivacious counterpart (active voice), passive voice is flat and can often make the most outstanding expert look like a poor writer. The e [...]

Build a Solid Foundation with an Iden...

Build a Solid Foundation with an Identity
Build a Solid Foundation with an Identity Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve. [...]

What Is a Bounce Rate

What Is a Bounce Rate
What Is a Bounce Rate A bounce occurs when a user visits a website and exits the page from which they came without having moved to another page on the same website. A higher bounce rate means users leave your website without viewing any additional pages. A lower bounce rate means users stay on your website and have moved to a different page w [...]

Branding Yourself

Branding Yourself
Branding Yourself Maximize your impact in less time with a content plan! The word “quality” gets a lot of play, but what it means is a little hazy. Those serious about creating a content plan with legs must first take a closer look at the abstract concept of “quality.” Quality includes, but is not limited to value, tr [...]

Write Easy to Read Articles

Write Easy to Read Articles
Write Easy to Read Articles Satisfy Readers with Easy-to-Read Content Internet audiences are ravenous. When compared to printed publications, the majority of online readers consume content at alarming speeds. As an Expert Author, it’s important to deliver original, informative content in a succinct, stylized format that will compel rea [...]

Use Article Templates

Use Article Templates
Use Article Templates   Diversify Your Article Inventory with This Article Template What’s the one thing that sets you, as an Expert Author, apart from non-experts with a general interest in your niche? Answer: Your Brain The human brain is a beautiful thing. As an expert faced with any kind of scenario in your niche, your brain h [...]

Smart Keyword Strategies

Smart Keyword Strategies
Smart Keyword Strategies   Placement, Moderation, and Integration Knowing where and how to use keywords can help you focus your article topic as well as increase your searchability, but understanding keyword usage can be tricky. Keyword usage is a little like cholesterol. Good cholesterol will help ensure your health and quality of life [...]

Natural Links

Natural Links
Natural Links   Natural? Organic? Are we at the local Farmer’s Market? The writing lingo these days can be incredibly confusing for Expert Authors. Long gone are the days when authors simply published in print without having to concern themselves with things like search engine optimization, link building, and natural links. Link bu [...]

Alternate Author Names

Alternate Author Names
Alternate Author Names You play multiple roles in your professional and personal life. Why not create a brand for each of your specialties? Creating a different brand for each specialty allows you to be specific in each niche without appearing suspicious to your reader. Readers are more likely to trust an expert who specializes in one thing r [...]

Understanding Your Audience

Understanding Your Audience
Understanding Your Audience   Write Relevant Articles with a Persona in Mind Buckle up. We’ve got a in-depth, audience-targeting strategy that you’ve got to try. Understanding your audience is one of the key elements of success. Not only will it encourage new audience participation, it will help you discover changing pattern [...]

Reach Your Audience at the Right Time

Reach Your Audience at the Right Time
Reach Your Audience at the Right Time   Before you ask yourself “why aren’t people reading my articles?!” consider this: Are you writing what they want to hear? If so, are you arriving too late to the game? Here are some easy, timely article writing tips to ensure you’re spot on with your audience and [...]

Identifying Unoriginal Content

Identifying Unoriginal Content
Identifying Unoriginal Content   Don’t skim to break even. LEAD. You’d be kidding yourself if you believed the Internet is teeming with honest, altruistic content by genuine Expert Authors. We’ve all seen it and we all know there is a grotesque problem with the quality of information on the Internet. As access to this i [...]

How to Correct Punctuation

How to Correct Punctuation
How to Correct Punctuation Lists, Independent Clauses, Expressions, Quotations, and More Punctuation can be difficult to get right. As one Expert Author put it, “how can anyone learn English when colon means a punctuation mark and the lower part of the digestive tract?” The colon is more commonly used to introduce a list, a quotat [...]

The Proper Use Of The Colon

The Proper Use Of The Colon
The Proper Use Of The Colon   Punctuation can be difficult to get right. As one Expert Author put it, “how can anyone learn English when colon means a punctuation mark and the lower part of the digestive tract?” The colon is more commonly used to introduce a list, a quotation, or to explain the preceding part of the sentence [...]

Other Apostrophe Tips

Other Apostrophe Tips
Other Apostrophe Tips Similar to the many accents and dialects of the English language, there are many punctuation rules that vary from region to region. Many Expert Authors will follow a style guide, such as APA, Chicago, MLA, The Associate Press, etc. to ensure their writing is consistent and to uphold their credibility. You may choose a pa [...]

How to Use Comma’s

How to Use Comma’s
How to Use Comma’s What’s so great about the comma? It clears away ambiguity, confusion, and on occasion steers us away from cannibalism. For example: Martha finds inspiration in cooking her family and her dog. Martha finds inspiration in cooking, her family, and her dog. There are many, many rules for comma usage … So many [...]

Wrapped Up in Your Social Media Web

Wrapped Up in Your Social Media Web
Wrapped Up in Your Social Media Web Did you know a spider’s web isn’t just one mass of sticky silk? The threads that join at the center of the web aren’t sticky at all! Spiders strategically use this thread to navigate in and out of their webs without getting caught like their prey. Similar to a spider’s web, experts c [...]

Keys to Writing Summaries

Keys to Writing Summaries
Keys to Writing Summaries Next to your article title, the summary is one of the most critical aspects to capture your reader’s attention. An article summary is a brief teaser or synopsis highlighting the benefits of your article. Appearing anywhere from RSS feeds to your Expert Author profile page, article summaries bring your readers i [...]

Practice Article Writing

Practice Article Writing
Practice Article Writing Anyone will tell you: Success is not an overnight endeavor. When you’re traveling across country, in unfamiliar territory, you watch for road signs to help you navigate to your destination. “Exit 181” may not seem like much, but it’s a milestone in your journey – you’re almost ther [...]

The Old Way Versus the New Way

The Old Way Versus the New Way
The Old Way Versus the New Way Whether you consider yourself “old school” or “new school,” this article template gives you a format to share your argument with the world. In just about every niche, you can find members of the “old school” who like to reminisce about times past. At the same time, there are m [...]

Formal vs Informal Writing

Formal vs Informal Writing
Formal vs Informal Writing Often considered more engaging, informal writing figuratively loosens the author’s constricting tie to offer readers familiarity and character. Formal writing, on the other hand, is used to deliver information succinctly and factually. When determining which style is appropriate, consider how you approach you [...]

Stop Wasting Your Time

Stop Wasting Your Time
Stop Wasting Your Time Does article writing sometimes make you feel like poor Gertrude? You set a goal. You vowed to write no matter how long it took. Time passed while a multitude of emotions swept over you; the words just wouldn’t come! Avoid meeting the same demise as Gertrude. Be more productive and get more out of your article writ [...]

Why Google+

Why Google+
Why Google+ Want instant access to tips, insights, alerts, posts, videos, and a whole lot more to help you increase your exposure, credibility, and traffic to your blog or website? Follow EzineArticles on Google+! Now it’s easier than ever to follow us on Google+. We recently added a Google+ quick link button to our homepage for your co [...]

How to Start Blogging

How to Start Blogging
How to Start Blogging   “[The] beginning is the most important part of any work….” — Plato, The Republic Getting started is the hardest part. Perhaps it’s because of a lack of resources, not knowing where to begin, or even a fear of failure. That’s where you can alleviate and reassure your readers: Hindsigh [...]

Taming Unnatural Links

Taming Unnatural Links
Taming Unnatural Links   Are the Links to Your Website Sabotaging Your Efforts? Be smart about your link placement. If you’re not, then you risk creating a host of unnatural links that will spoil everything you’ve attempted to achieve in your article writing and content marketing efforts. What Are Unnatural Links? Often hidi [...]

Branding Your Business

Branding Your Business
Branding Your Business As more and more big brands, offline brick and mortar businesses, online entrepreneurs, professional writers, and other organization representatives discover how article writing and content marketing is a must in any online strategy, your risk of getting lost in the shuffle increases greatly. How can you ensure your suc [...]

The Last Article on Misused Words

The Last Article on Misused Words
The Last Article on Misused Words   Bear these tips in mind to avoid the bear baring his teeth. Don’t know which bear? It’s the one bearing the bared tray. Much of language is learned through hearing and practice – through conversation. We rely on context to give meaning, but what happens when we’re led astray by what we hear? Misused wo [...]

Even More On Misused Words

Even More On Misused Words
Even More On Misused Words   Freight Night – All of Your Fears Shipped First Class! Welcome back for another round of the top misused words in the English language, but first – let’s talk proofreading. It’s not the most glamorous part of article writing, but having a thoroughly proofread (and appropriately edited) article can make you lo [...]

Some More Misused Words

Some More Misused Words
Some More Misused Words   Don’t Lose Your Credibility by Misusing These Words, Too! We’re back again with your next installment of the most commonly misused words in the English language. Our last edition certainly struck a chord with many authors as we listed some of your biggest pet peeves or offered points of grammatical clarification [...]

More Misused Words

More Misused Words
More Misused Words   Don’t Lose Your Credibility by Misusing These Words! By Expert Author demand, we collected some of the most misused words of the English language. From our data reports to your biggest pet peeves, here are the 5 most misused words to add to your article proofreading lineup. Strengthen your writing skills and maintai [...]

Some Misused Words

Some Misused Words
Some Misused Words   If he formerly stepped down, does that mean he never stepped down, or he stepped down in the past and now he has resumed his position as CEO? Even the most adept Expert Authors will make grammar mistakes because of distractions. However, there is also another phenomenon that occurs – too much focus! Such stren [...]

Turning Your Audience into Clients

Turning Your Audience into Clients
Turning Your Audience into Clients   The Easy Step-by-Step Formula to Turn Readers Into Clients or Customers Creating quality content and seeing its effect is addicting. What’s even more exciting? Turning readers into clients. There is an inevitable sense of accomplishment to see new viewers from your articles to your blog or websi [...]

Let Quality Be Your Guide

Let Quality Be Your Guide
Let Quality Be Your Guide We’re not going to mince words here. Ensure you have these quality control measures in your article writing lineup to provide a quality reader experience or you may find yourself and your efforts left in the dust. 1. Proofread and Edit Spelling and grammatical errors in social media or email may be considered a [...]

What Do Readers Ultimately Want

What Do Readers Ultimately Want
What Do Readers Ultimately Want The ultimate benefit: To be self-sufficient and independent … to achieve freedom. Whether it’s to lose weight, gain financial success, DIY steps, or to ultimately find happiness, readers want to be free of obstacles that prevent them from achieving their dreams. You have all of the tools and experie [...]

How to Connect With Your Audience

How to Connect With Your Audience
How to Connect With Your Audience   Grab Hold of Your Audience and Keep Their Attention By Providing Expert Advice That Resonates If you’re simply writing “for” your targeted audience without fully grasping how to engage them, then you may be missing an important component. After performing the strategic research, you [...]

Reusing Your Previous Articles

Reusing Your Previous Articles
Reusing Your Previous Articles Creating unique content on a regular basis for your website, social media platforms, newsletters, and your article portfolio is a massive undertaking. Did you know you can squeeze more value out of your articles? Use these tips to reuse your quality article content to create valuable media across your platform. [...]

Three Website Practices to Avoid

Three Website Practices to Avoid
Three Website Practices to Avoid You spend your precious time focused on gaining exposure, building an audience, and writing great content that will benefit your readers. Why waste all of your energy and everything you have gained by linking to a toxic website? What’s a toxic website? All of your off-site, exposure-building strategies & [...]

Recycle Reuse and Reduce

Recycle Reuse and Reduce
Recycle Reuse and Reduce Share Your Insights to Show Readers How They Can Be Less Wasteful From resources to spending to time … Waste comes in many forms and can become overwhelming if left unchecked. When you look back on your own professional projects, business ventures, and even finances, you consider how to become less wasteful. No [...]

Joomla verses WordPress

Joomla verses WordPress
Joomla verses WordPress   Joomla verses WordPress in 2013; this story is almost 10 years old, which is quite ancient in the Internet terms. The pace of development is measured in weeks or sometimes even days, so Joomla and WordPress are stable platforms. These biggest content management systems (CMS) control practically the whole CMS in [...]

Using Keywords is Like Applying to a ...

Using Keywords is Like Applying to a University
Using Keywords is Like Applying to a University  You’re going to apply to reach, target, and safety schools. You might get into your reach school, your safety schools are a sure thing, and everything in between is what you’re gunning for and with hard work, you’ll probably get in, too.  Approach your keyword selection the sa [...]

Blogging is like Jogging

Blogging is like Jogging
Blogging is like Jogging   You’re going to see better results if you do it 30 minutes every other day than if you run like a total maniac just once a month. We often hear people say they’ve tried blogging, but “it doesn’t work.” When we dig a little deeper, however, we find that they blogged three days in a [...]

Marketing is Like Dating

Marketing is Like Dating
Marketing is Like Dating   You don’t ask someone to marry you on the first date. People get kind of freaked out when you do that. You get to know each other first, then introduce the friends, then the family, and then, once you know the whole package looks good, you put a ring on it.  But if you’re doing something like posti [...]

Using LinkedIn and Twitter

Using LinkedIn and Twitter
Using LinkedIn and Twitter Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant Contact. Surveyed small businesses report the biggest surge in the effectiveness of LinkedIn and Twitter, among the [...]

The What Why and Who on PPC

The What Why and Who on PPC
The What Why and Who on PPC The PPC idea was fairly simple, allowing users to bid on specific keywords, and when a Google searcher enters a query containing one of your keywords, your ad would appear. The results would appear on the side of your normal ‘organic’ search results and the rank would depend on the relevancy of your ad [...]

Tips for Small Businesses

Tips for Small Businesses
Tips for Small Businesses All websites are set up for one thing; giving information to the world. Some stop at the information part, while the vast majority are there to earn an income. Each website should be set up to meet the needs of your particular client. Some businesses are brick & mortar stores and use the internet as advertising; [...]

Decision Dynamics Survey

Decision Dynamics Survey
Decision Dynamics Survey For the first time in two years, optimism levels are rising among the world’s global executives, according to the annual Decision Dynamics survey by the Financial Times and Doremus. Across four key metrics—global economic conditions, local economic conditions, industry economic conditions, and corporate outlook [...]

How to Brand Your Business

How to Brand Your Business
How to Brand Your Business Many small business owners mistakenly think that branding is simply about slapping up a well designed logo on their website and then waiting around as the sales start pouring in. Here’s the truth of the matter. A brand isn’t about your logo. And it isn’t about the color choices on your website. And, it isn’t about y [...]

Using the iPad for Mobile Marketing

Using the iPad for Mobile Marketing
Using the iPad for Mobile Marketing The iPad is one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your customers have the ability to view product information and engage with interactive content, at the same time staying mobile. More than half of all adults in the US own either a ta [...]

How to Write a Hard Knocks Article

How to Write a Hard Knocks Article
How to Write a Hard Knocks Article This article is how you should setup the format for writing a “hard knocks” article for use either as a blog or an auto-responder. Please enjoy! Share Your “Hard Knocks” and Experience With Your Readers “Experience is a hard teacher because she gives the test first, the lesson afterward.& [...]

Update on Google PPC

Update on Google PPC
Update on Google PPC   The big news straight off the bat as Google Shopping previously a free service, has turned into a paid business model. Previously, product listings appeared in shopping results for free. Users uploaded a product feed via Google’s Merchant Center. In the USA Google Shopping is no longer free and has become an integ [...]

Website Conversion Tips

Website Conversion Tips
Website Conversion Tips There is one common, but common and sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? We see this all the time with our clients and there are many reasons, one is that you need content to populate your website. We can dev [...]

5 Steps to Set and Achieve Your Busin...

5 Steps to Set and Achieve Your Business Goals
5 Steps to Set and Achieve Your Business Goals Are you making progress on your business goals for the year yet? If not, consider taking a more strategic approach to business growth by setting measurable (and realistic) goals, planning for obstacles, preparing for change and, ultimately, having a better and more clearly defined purpose for you [...]

The Use of A verses An

The Use of A verses An
The Use of A verses An Articles? Indefinite? Acronyms? From time-to-time we all need a little reminder about one grammatical rule or another. Even for many native English speakers, the usage of the indefinite article “a” or “an” is confusing. We can only imagine what it must be like for non-native English speakers. Le [...]

Internet Marketing Selling Online

Internet Marketing Selling Online
Internet Marketing Selling Online Let’s discuss your business, regardless of whether you are a small home based business or large organization, without a strong internet presence which is necessary to not only to provide information of your business, but also allows your prospects to reach you through the internet from laptops or smartp [...]

Make Your Resource Links Relevant

Make Your Resource Links Relevant
Make Your Resource Links Relevant Increasing Success We recently discussed ways to increase your click rate and how several elements of your article and Resource Box play an enormous role in pleasing your reader’s needs. In return, satisfied readers will give you power to build a solid platform of success. Let’s take a closer look [...]

SEO Technical Structure Optimization

SEO Technical Structure Optimization
SEO Technical Structure Optimization   Let’s assume your mobile website will be served with a mobile subfolder or subdomain. If this is the case, you’ll need to consider a few things first: How are you going to address duplicate content? How are you going to serve unique content on your mobile landing pages? How are you goin [...]

Mobile Information Architecture Optim...

Mobile Information Architecture Optimization
Mobile Information Architecture Optimization The Information Architecture Institute defines information architecture as “the art and science of organizing and labeling [content] to support usability and findability.” Thus, superb information architecture consists of website content that is sharable, easy to digest and beautiful, a [...]

Silo Structures For SEO

Silo Structures For SEO
Silo Structures For SEO If you are considering building a new web site or redesigning a web site with SEO in mind so that your site will rank well at search engines and especially with Google, you might want to consider organizing your site around Silo Structures which are more commonly known as Theme Pyramids. Although this is not a new site [...]

Mobile Website Optimization

Mobile Website Optimization
Mobile Website Optimization Based on research rom the Pew Internet & American Life Project, 45% of American adults have a smartphone, and 55% of adult cell owners use the internet on their phones. That’s almost double from what it was three years ago. In another study in April 2012, Pew found that 70% of all mobile phone owners have [...]

Three Keys to Writing Great Content

Three Keys to Writing Great Content
Three Keys to Writing Great Content As all of us who have been doing internet marketing for any length of time, we know that “content is king”.However, in this ever changing world of internet marketing along with the rise of newer technologies, does that saying still ring true? Many people have shared their thoughts regarding what defines qua [...]

SEO – On Page verses Site Page

SEO – On Page verses Site Page
SEO – On Page verses Site Page 2012 has been a volatile year for the search engine optimization industry. Google released a number of algorithm updates, including the Exact Match Domain (EMD) update, 13 Panda updates, changes to actual search results pages, unnatural link warnings through Google Webmaster Tools, the Knowledge Graph, and the l [...]

Google Analytics WordPress Setup

Google Analytics WordPress Setup
Google Analytics WordPress Setup Whether you’re running the simplest blog or an enormous international ecommerce site, you should be measuring how visitors interact with your website. There are lots of analytics packages you can use. The most common – perhaps because it’s free – is Google Analytics If you’re new to ana [...]

The Money is in the List

The Money is in the List
The Money is in the List   Building an email marketing list is one of the best ways to ensure the long term success of your business. It is possible to use your e-mail list as a way to drive sales for your business and increase sales revenue. In this article, we are going to discuss the 3 ways that the money is in your list. Please Note [...]

2013 Internet Marketing Trends

2013 Internet Marketing Trends
2013 Internet Marketing Trends Internet Marketing is now a critical piece of just about any company’s marketing strategies. There are few marketing options with the speed, efficiency, and reach as internet marketing. And so you should take the time to ensure you are focused on your internet marketing to maximize your revenue and growth.     [...]

Google EMD Algorithm

Google EMD Algorithm
Google EMD Algorithm   In late September, Matt Cutts, Google’s head of search spam, announced that Google would be going after poor quality exact match domains (EMDs). This algorithm was unleashed as part of a series of Google updates that are aimed at giving users better search results and a better experience. The EMD update was aimed a [...]

Google Top Heavy Algorithm

Google Top Heavy Algorithm
Google Top Heavy Algorithm   You have most likely already read about Google’s new ‘top heavy’ update. Before explaining it, I would like to highlight the importance of this update and the way it can affect your rankings, traffic and therefore earnings. The effect is for those companies that use SEO professionals who are not aware of the [...]

Panda Solutions

Panda Solutions
Panda Solutions In a previous article, I discussed solutions on ways to fix Penguin Updates that affected your websites. In this article, I am going to discuss the issues Panda has on your website and SEO strategies. The solution almost always involves working in these three major areas: The content on your website The “user experie [...]

Penguin Solutions

Penguin Solutions
Penguin Solutions I have given many updates on Google’s Penguin and Panda releases, however, I have discussed very little of the solutions to fix these issues. In this article, I describe some of the things that we can do to help solve these issues. If your site has been affected by The Google Penguin Updates and you can see a dip in [...]

Article Marketing

Article Marketing
Article Marketing   Article marketing is a great way to promote a product, service, website or blog. The name says it all: article marketing means marketing yourself with articles and it’s easy to do if you know how. Here’s how to create a good article marketing article. The Title is Important The title of your article is the most impor [...]

More About PPC

More About PPC
More About PPC Think of a world in which an advertiser only pays for advertising that actually works. A world in which you don’t have to worry about placing a 250×250 ad in a newspaper and hope that it brings some foot traffic to your retail shop and covers your expenses. A world where people are, in a sense, searching for your advertis [...]

Writing Persuasive Copy

Writing Persuasive Copy
Writing Persuasive Copy Writing Persuasive Copy   Use Persuasion In Your ArticlesPersuasion drives action and growth. To be persuasive is to have the ability to persuade or convince someone to do or believe something through reasoning or temptation. To write persuasively, the author convinces the reader to perform an action [...]

More Google Updates and Resources

More Google Updates and Resources
More Google Updates and Resources It’s Never Been Easier To Track Google Algorithm Updates It is almost impossible to keep up with every single change in the Google search algorithm, at least on your own. So, here are four sources to help you keep up with and track Google algorithm updates, as well as what they mean for your business. 1. Offi [...]

Business Planning Leads to Success

Business Planning Leads to Success
Business Planning Leads to Success As President and CEO of Gate One Marketing, Inc . I am often asked, “How do you do it all?” You only have so much time in a day! With that noted, I do prioritize my work schedule and consider how I might be able to manage everything more effectively. I learned a long time ago to write a daily schedule the ni [...]

Basic Plug-ins for WordPress Update

Basic Plug-ins for WordPress Update
Basic Plug-ins for WordPress Update This is an update to my previous article on WordPress plug-ins, as you know my partner Per-Erik Olsen and I have built numerous websites over the last few years using WordPress and of course everyone has their favorite WordPress Plug-ins. In order to maintain consistency in our work we use these basic plug [...]

Use Email to Build Client Relationshi...

Use Email to Build Client Relationships
Use Email to Build Client Relationships To get the most from your email marketing campaigns, start by providing helpful info so clients get to know, like, and trust you. Try sharing your emails on social networks, add a sign-up box on your website or create an archive of your past blogs, products or services. Your clients will look forward t [...]

Link Wheel

Link Wheel
Link Wheels A link wheel is a widely used internet marketing strategy. The basic idea of link wheels is to create a pattern of links which flow from one website to another which would finally link to a targeted website requiring promotion. Link wheels fall under the category of search engine optimization, however, when social media sites are [...]

Seven Tips for SEO Content

Seven Tips for SEO Content
Seven Tips for SEO Content A lot of people think that their blog writing is SEO perfect and that Google bots start singing when they spider it. But are you sure that your writing doesn’t contain some SEO content mistakes? If you’re writing content using outdated or incorrect strategies, you may be committing errors without even re [...]

Disavow Tools for Bad Backlinks

Disavow Tools for Bad Backlinks
Disavow Tools for Bad Backlinks Google now has a Disavow tools, providing a more efficient way for you to deal with those unwelcome backlinks you would like to remove. This tool will have a great impact on how you handle your backlink profile. Note: Bing also has a disavow tool and in fact had one before Google. Penguin Update I have written [...]

WordPress Websites

WordPress Websites
WordPress Websites If you’re looking to set up a new business this year, it’s essential that you choose an effective content management system, one that makes publishing simple. There are many online publishing platforms to choose from. But, if you’re intending to run a successful business, or create a blog that makes money, then WordPress is [...]

Keywords Make a Difference

Keywords Make a Difference
Keywords Make a Difference Why do some sites get a lot of traffic and others zero? The following article helps to show why this happens. When you design your web pages, are they doomed to failure right from the start? Will your audience even be able to find them? We know that ranking well in the search engines is critical to your online succe [...]

Panda Penguin and Venice Notes

Panda Penguin and Venice Notes
Panda Penguin and Venice Notes Google makes about 500 changes a year to its search algorithm. That is staggering and, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. I have outlined the some of most recent significant changes to Google’s sear [...]

Updates for Google in 2013

Updates for Google in 2013
Updates for Google in 2013 So what is next with Google and their updates to Panda, Penguin, and Venice for 2013? Google has been very quiet in this New Year, at least in terms of new changes to their algorithms. I would anticipate that Google is going “full steam ahead” and strenuously working behind the scenes to improve its algorithms and [...]

Tips on Google’s Venice Release

Tips on Google’s Venice Release
Tips on Google’s Venice Release Google, as active as ever, has rolled out updates to its algorithm’s with great frequency in 2012. The latest, Penguin, aims to crack down on web spam in the Google search results and it’s causing quite a bit of panic in the SEO world. But a couple of months ago, you may have missed the Venice Upda [...]

How Googles Venice Release Affects Yo...

How Googles Venice Release Affects Your Keywords
How Googles Venice Release Affects Your Keywords In May 2012, Google’s little announced Venice update came in under the radar and has caused surprisingly few ripples in the search engine marketing industry given the scale of its impact on SEO. It is easily as important as the “Big Daddy” or “Panda” and Penguin” r [...]

When to Outsource Your Blogs and Arti...

When to Outsource Your Blogs and Articles
When to Outsource Your Blogs and Articles Content is, of course is “King”, it is fundamental to many businesses’ search engine optimization (SEO) strategies. However, developing quality content on an ongoing basis is a challenge. Just look at the many abandoned corporate and other blogs in the internet ghost towns, and it’s easy to see [...]

A Quick Guide to on Online Payment Sy...

A Quick Guide to on Online Payment Systems
Online Payment System Options   In this article, we’ll be reviewing our Gate One Marketing, Inc top 5 online payment systems for accepting payments on the Web. While many of the companies on this list have been available to online merchants for years, many are also now getting into new areas of online payments such as social commerce an [...]

Google Updates Since October

Google Updates Since October
Google Updates Since October   This is just the latest in the infamous Goggle Updates to Panda in 2012! The November Updates had the most impact on our sites, as we saw wide swings in Alexa ratings.   They seemed to have settled back down, but it has caused us to perform a lot of hard work to repair the damage.   Here are th [...]

Paid verses Free Advertising

Paid verses Free Advertising
Paid verses Free Advertizing Future Revenue Models for publishers dominated the discussion at the DeSilva + Phillips Dealmakers Summit 2010. “We believe in content but we’re struggling to monetize it,” said Jeff Horing, managing director of Insight Venture Partners. “It’s not really an issue now but it could be a problem in five years when w [...]

Adding Columns to WordPress Sites

Adding Columns to WordPress Sites
Adding Columns to WordPress Sites I recently had the challenge of implementing more than one column in a WordPress site, I was able to use a couple of techniques to accomplish this task, but there are other ways to perform this as well! Since I was using Weaver II Pro, there were some extra challenges, but here is what you need to do! Using [...]

5 Essential Strategies for Growing Yo...

5 Essential Strategies for Growing Your Home-Based Business Part Time
5 Essential Strategies for Growing Your Home-Based Business Part Time   We’ve all heard the feel good stories of people who quit their job soon after starting a home-based business to work full time from home. While this should be the goal of all home business owners, the reality is that most people need to continue working at a fu [...]

Some Rules for Reviews

Some Rules for Reviews
Some Rules for Reviews Now that you’ve done the difficult work of getting someone to review something. Is the job completed? No, you’ve still got work to do! With Google, you can write a sentence with the same meaning in more than one way, However there’s little to choose between the semantics and the facts. But while Google may not dif [...]

Small Business SEO Pointers

Small Business SEO Pointers
Small Business SEO Pointers   Small business owners who are just starting their SEO campaign will find that there is no end to the depth and complexity inherent in search engine optimization. Many companies try to take a do-it-yourself mentality to SEO implementation that ends with them sloppily stringing together popular search terms or [...]

Penguin Update for October 2012

Penguin Update for October 2012
Penguin Update for October 2012 Penguin had a huge impact on a lot of SEOs and Webmasters. According to Matt Cutts, the head of the Web Spam team at Google, there is an update on the horizon which will have an even bigger impact. A recent post by State of Search talked about some comments made by Matt Cutts at a recent conference, SES In San [...]

Some Notes on Monetizing your Website

Some Notes on Monetizing your Website
Some Notes on Monetizing your Website Many people think making money with ads comes to nothing more than throwing up an ad wherever it can be placed on the site. This does work in some cases, but you certainly won’t make much of an income from it. Placement, Ad Type, Colors, and Targeting affect the amount of revenues you’ll enjoy. Placement [...]

Talk about Keyword Stuffing

Talk about Keyword Stuffing
Let’s Talk about Keyword Stuffing Keyword stuffing is the practice of entering as many keywords onto a page as physically possible and has long been the scourge of SEO white hats everywhere. There was a time when this method worked back in the early years of search engines, one could easily manipulate a page’s ranking on Google’s SERP [...]

Robots.TXT file

Robots.TXT file
Robots.TXT file A robots.txt file restricts access to your site by search engine robots that crawl the web. These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages. (All respectable robots will respect the directives in a robots.txt file, a [...]

More Tips on Search Engine Optimizati...

More Tips on Search Engine Optimization
More Tips on Search Engine Optimization Within search engine optimization (SEO) there are plenty of mistakes that people can make and ones they need to stop making. Search Engine Optimization is an going process that never stops. Here are some tips that explain what not to do! Your Home Page Let’s talk about your Home page, Yes, it̵ [...]

WordPress Site Maps

WordPress Site Maps
WordPress Site Maps At Gate One Marketing, one of the first plug-ins we install on all our website that we develop in WordPress is Google Site Map. This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it’s much easier for the [...]

Resources for SEO Development

Resources for SEO Development
Resources for SEO Development There are a lot of resources on the Internet that help you generate better SEO for your website, however, HubSpot is a wealth of information. Gate One Marketing takes advantages of a number of the best websites on the Internet to help you with your SEO and Alexa Ranking. Just as HubSpot provides the latest update [...]

Ongoing SEO Improvement

Ongoing SEO Improvement
Ongoing SEO Improvement Since you’ve gone through the initial SEO improvement steps. You’ve assessed your current standing, identified keyword opportunities, optimized around your keywords and begun a link building campaign. Rather than looking at this as the end of your SEO improvement, look at it as the beginning! Now you know what’s import [...]

Another Look at On Page Optimization

Another Look at On Page Optimization
Another Look at On page optimization Why On-Page SEO is Typically Overlooked On-page optimization is a critical but often overlooked aspect of SEO. The problem with doing only on-page optimization is that there is a glass ceiling to it. Search engines rank websites according to their authority and relevance to the search terms as well as the [...]

More About Keywords

More About Keywords
More About Keywords The way people shop has changed in the age of search engines. People are increasingly using search engines to help them find the products or services they are looking for. To do this, they type keywords into sites like Google, YouTube or Bing. The engines then rank sites related to these keywords based on relevance and aut [...]

Using Regression Analysis

Using Regression Analysis
Using Regression Analysis   Multiple regression, a general linear model technique, is the most popular method for studying the relationship between an outcome variable and several predictor, or independent, variables. It is often used with survey data, because it enables you to combine many variables into one predictive equation. In add [...]

Using Cluster Analysis

Using Cluster Analysis
Using Cluster Analysis   Cluster analysis enables you to group respondents with similar behaviors, preferences or characteristics into clusters, or segments. Through segmentation, you gain a greater understanding of important similarities and differences between your respondents. You can use this information to develop targeted marketin [...]

Website Data Analysis

Website Data Analysis
Website Data Analysis This will be a series of articles on how to analyze your data. If you are using Google Analytics or Aweber to perform Data Analysis of your Website Traffic, your day-to-day data analysis tools and techniques are likely to include cross-tabulations, bar charts, and finding mean differences between groups. However, these [...]

Penguin Changes The Game

Penguin Changes The Game
Penguin Changes The Game The last 10 years or so, the publishing industry been going back and forth due to the effects of SEO. Back in the days of print, the more successful publishers were those that could provide great content to a specific audience and keep that audience engaged via subscriptions or at the newsstands. Currently, the best [...]

The Pros and Cons of Social Media Mar...

The Pros and Cons of Social Media Marketing
The Pros and Cons of Social Media Marketing As anyone involved with Internet Marketing knows, Web 2.0 is here to stay, and social media marketing has moved forward as one the best and more cost effective way to market on the Internet. Sites such as MySpace, Facebook, Twitter, Digg, thousands of other blogs and podcasts have made it possible t [...]

Writing Concise Posts

Writing Concise Posts
Writing Concise Posts Clear Out Deadwood Deadwood refers to a word or phrase that can be omitted without a loss in meaning. Removing it shortens and clarifies your copy. Once you recognize deadwood, it’s easy to eliminate. Look for: Words or phrases that add unneeded bulk to a sentence and weaken its message (quite right, very unique) Comm [...]

Affiliate Marketing Programs For Newb...

Affiliate Marketing Programs For Newbies
Affiliate Marketing Programs For Newbies Affiliate Marketing is one of the fastest growing markets to make money online. There are a a number of programs available depending on what you are interested in. Some are focused toward those who have the skills to create a website and write squeeze pages to attract people to their products. However, [...]

WordPress Site Optimization for Googl...

WordPress Site Optimization for Google
WordPress Site Optimization for Google You have now built your first WordPress site, however, for some reason the search engines are just not finding you and your Alexa ranking is very high! You post high quality content, make it easy for users to share via their social networks, and people are subscribing to your RSS feed, indicating that t [...]

Image Site Maps in Google

Image Site Maps in Google
Image Site Maps in Google With image search, just as with web search, Google’s goal is to provide the best and most relevant search results to our users. Following Google’s Webmaster Guidelines and best practices for publishing images can increase the likelihood that your images will be returned in those search results. In additio [...]

What about MLM

What about MLM
What about MLM? Definition: MLM is an acronym for Multi-Level Marketing, sometimes called Network Marketing. So as the name suggests, multiple levels of people are marketing a product to consumers. A sales person sometimes referred to as a distributor, member, affiliate, partner or associate. They are seeking customers and recruits as well [...]

What About Affiliate Marketing

What About Affiliate Marketing
What About Affiliate Marketing People are always asking what about affiliate marketing as a home business using a blog site? The other day, I read about a recent poll where readers were asked whether they had done any affiliate marketing on their blogs sites. (See my article on the 5 Reasons Why Blogging is the New Internet Marketing Tool. Th [...]

SEO Off Page Verses On Page

SEO Off Page Verses On Page
SEO Off Page Verses On Page If you’re starting a small business or trying to improve your current business, be aware that the order of SEO is an important consideration. Most business owners don’t understand there is a big difference between on page and off page SEO. Those who are aware of the divergence often think that they can occur at the [...]

How Bounce Rate Affects Your SEO

How Bounce Rate Affects Your SEO
How Bounce Rate Affects Your SEO Bounce rate is an Internet marketing term used in web traffic analysis. It is basically the percentage of visitors who enter a site and “bounce” or actually leave the site, rather than continue viewing other pages within the site. Let’s discuss in more detail how bounce rate affects your SEO. [...]

SEO Strategy Guidelines

SEO Strategy Guidelines
SEO Strategy Guidelines The first step of any SEO strategy is to focus on the onsite optimization aspects such as keyword research, content optimization, navigation, and internal structure of the site. One reason for this is that the best link building campaign can drive visitors to your site, but if the site isn’t prepared to handle and conv [...]

Differences in the Panda Release

Differences in the Panda Release
Google’s Panda Releases   Google Panda is a huge change to the Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results. CNET reported [...]

Make Mobile SMS Text Brief

Make Mobile SMS Text Brief
Make Mobile SMS Text Brief SMS—short message service—is a service provided by most cell phone carriers to send text messages to mobile devices. Targeted text messages are becoming increasingly popular as marketing tools for businesses and as a channel for information and alerts from schools, local government agencies, clubs, and other organiz [...]

Writing Articles for Your Web Clients

Writing Articles for Your Web Clients
Writing Articles for Your Web Clients You should begin your sentences with strong subjects and verbs. Posts that tell the reader who is acting and what the actor is doing. Leading with strong subjects and verbs puts the most important words at the beginning of the sentence and condenses your text.   Proofread and Test Before You Pub [...]

Get Found Online

Get Found Online
Get Found Online We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront. Having a website alone isn’t the key to great results. Instead, it’s th [...]

Canonicalization Guidelines

Canonicalization Guidelines
Canonicalization Guidelines Many sites make the same HTML content or files available via different URLs. Say you have a clothing site and one of your top items is a green dress. The product page for the dress may be accessible through several different URLs, especially if you use session IDs or other parameters: http://www.example.com/produc [...]

Microdata Guidelines

Microdata Guidelines
Microdata Guidelines This article describes the basic Microdata guidelines that Google and other Search Engines look for on your Website. What is Microdata? Microdata is a WHATWG HTML specification used to nest semantics within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a [...]

More About Pagination

More About Pagination
More About Pagination Sites paginate content in various ways. For example: News and/or publishing sites often divide a long article into several shorter pages. Retail sites may divide the list of items in a large product category into multiple pages. Discussion forums often break threads into sequential URLs. If you paginate content on you [...]

What is URL Masking and Why is it Dif...

What is URL Masking and Why is it Different from Link Cloaking
What is URL Masking and Why is it Different from Link Cloaking URL Masking This means that the visitors to the domain name will be forwarded to your destination website, however the URL in their browser address bar will remain the same. Also known as Stealth Redirection or URL Hiding, this will ensure that your visitors see the original doma [...]

Image Quality Guidelines

Image Quality Guidelines
Image Quality Guidelines With image search, just as with web search, Google’s goal is to provide the best and most relevant search results to our users. Following the best practices listed below (as well as our usual Webmaster Guidelines) will increase the likelihood that your images will be returned in those search results. You can pro [...]

Google Best Practices

Google Best Practices
Google Best Practices Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed enti [...]

Google Quality Guidelines

Google Quality Guidelines
Google Quality Guidelines Google has quality guidelines that cover the most common forms of deceptive or manipulative behavior on the the Internet for your Website, with that said, Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It’s no [...]

SEO XML Site Maps

SEO XML Site Maps
SEO XML Site Maps Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap usually called Sitemap, with a capital “S”is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including UR [...]

3 Steps to More Sales by Split Testin...

3 Steps to More Sales by Split Testing
3 Steps to More Sales by Split Testing Take a look at that last promotion you sent. Go ahead, open it up. How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it? Good! But opens and clicks only measure interest. They’re not your end goal. Your goal is to make sales. It’s the re [...]

SEO Site Ranking

SEO Site Ranking
SEO Site Ranking One of the biggest challenges that online businesses face today is maintaining relevance in the eyes of the search engines, especially Google. While Google controls more than 90% of the search traffic in the US alone, it’s not surprising that the goal of any web-based marketing strategy is to be number one on Google. It’s a [...]

5 Essential Strategies for Growing Yo...

5 Essential Strategies for Growing Your Home-Based Business Part Time
5 Essential Strategies for Growing Your Home-Based Business Part Time We’ve all heard the feel good stories of people who quit their job soon after starting a home-based business to work full time from home. While this should be the goal of all home business owners, the reality is that most people need to continue working at a full time [...]

SEO and URL’s

SEO and URL’s
SEO and URL’s Search Engine Optimization requires the proper use of URL’s. What’s in a URL? For the search engine optimization (SEO) world, everything! By just having a keyword-rich domain name and creating a sound information architecture followed by proper page naming conventions can speed your SEO success. Looking at the [...]

SEO Social Media Pro and Cons

SEO Social Media Pro and Cons
SEO Social Media Pro and Cons All Internet marketers talk a lot about growing the top of the funnel by getting as much traffic as possible to your website. So, how do you fill the top of your funnel so it’s inundated? Time and again, SEO and social media take the marketing cake. However, for marketers with limited time and money, SEO and soc [...]

SEO Social Media Pro and Cons

SEO Social Media Pro and Cons
SEO Social Media Pro and Cons All Internet marketers talk a lot about growing the top of the funnel by getting as much traffic as possible to your website. So, how do you fill the top of your funnel so it’s inundated? Time and again, SEO and social media take the marketing cake. However, for marketers with limited time and money, SEO and soc [...]

SEO Pro and Cons

SEO Pro and Cons
SEO Pro and Cons All Internet marketers talk a lot about growing the top of the funnel by getting as much traffic as possible to your website. So, how do you fill the top of your funnel so it’s inundated? Time and again, SEO and social media take the marketing cake. However, for marketers with limited time and money, SEO and social media ofte [...]

5 Reasons Why Blogging is the New Int...

5 Reasons Why Blogging is the New Internet Marketing Tool
5 Reasons Why Blogging is the New Internet Marketing Tool Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just [...]

SEO – Offer Quality Content and Servi...

SEO – Offer Quality Content and Services
SEO – Offer Quality Content and Services Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. [...]

SEO Blogging Tips

SEO Blogging Tips
SEO Blogging Tips As the web expands beyond more traditional means of getting traffic via search engine optimization and paid advertising, social networks and related data management services become an integral part of your online search marketing strategy. Learning how to blog can help you create authority, connect better with your customers [...]

SEO How Links Affect Your Website

SEO How Links Affect Your Website
SEO How Links Affect Your Website So, how Links affect your website?  Anchor text is used to link an internal webpage to another one of your web-page’s, the use of anchor text when another website links to you can be extremely helpful in creating relevancy to certain keywords and phrases. If you have the option, always request keyword-rich an [...]

How to Write Ads that get People Clic...

How to Write Ads that get People Clicking
How to Write Ads that get People Clicking Writing ads may well be the hardest part of AdWords to master. On the other hand, with AdWords, you’ll know what works and what doesn’t right away, because your clicks will tell you. The best way to see which ads bring you the best results is to write three or four at one time. Then check your clicks. [...]

Finding Effective Keywords in Google

Finding Effective Keywords in Google
Finding Effective Keywords in Google Selecting keywords is one of the most important parts of creating a successful ad campaign. The trick to picking the best keywords is to use this five-step process: expand, match, scrub, group, and refine. Let’s go through each of these, so you get a better idea of what each one specifically refers t [...]

Google Adwords Basics

Google Adwords Basics
Google Adwords Basics How do these small ads work When a user enters a search query on Google.com, Google displays webpages and ads that most relate to the word or phrase entered. With webpages, Google scans keywords on each webpage in its index to see if that page matches the user’s query. With ads, you get choose the keywords that relate to [...]

PPC Costs

PPC Costs
PPC Costs Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rat [...]

Website Basic Costs

Website Basic Costs
Website Basic Costs Try to determine the costs involved in building a website is a frequently asked question and most often not really answered directly. .Today with millions of web sites online, there is no way to accurately calculate the costs because there are so many platforms that could be used. For example, you could use WordPress, Joo [...]

SEO Inbound Link Strategies

SEO Inbound Link Strategies
SEO Inbound Link Strategies Everyone who is familiar with Search Engine Optimization (SEO) understands that a key component of search engine ranking success is having a solid SEO Inbound Linking Strategy. However, building inbound links is also one of the strategies that takes the most time and effort. The idea is to seek quality over quanti [...]

Categories and Tags in WordPress

Categories and Tags in WordPress
Categories and Tags in WordPress Recently WordPress. made some changes to add Tags to be used with their Category option. Categories allowed for a broad grouping of post topics, but when you wanted to describe a post in more specific terms, more categories were required. That led to very long category lists inside the blog and very long lists [...]

Short and Long Tailed Keywords

Short and Long Tailed Keywords
Short and Long Tailed Keywords Keywords play a big role in Search Engine Optimization of your Website. This week we will review what roles Short and Long Tail Keywords play, provide examples of the different types of keywords and provide you with tools that will help you generate such keywords. Short and Long Tail Keywords Short tail keywords [...]

Why Blogging is Important

Why Blogging is Important
Why Blogging is Important You often hear from different sources that think blogging is dying a slow death. . For example, people talk about the huge numbers in Tumblr’s growth rate, where 355 million unique visitors per month, and over 400 million page views per day. And it’s probably accurate to say that Twitter and Facebook have lead many p [...]

How to Create and use Google Analytic...

How to Create and use Google Analytics Advanced Segments
How to Create and use Google Analytics Advanced Segments For all your Analytics reports you have the option of either using one of Google’s default advanced segments to filter your data or create your very own from scratch. Default advanced segments All advanced segment templates are associated with visits data (e.g. All Visits, New Vis [...]

Firebug Debug Tool

Firebug Debug Tool
Firebug Debug Tool I found a nice free tool called Firebug which integrates with Firefox for web development. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page. Firebug tries to stay out of your way until you need it; it goes away if you switch to another Firefox tab. Firebug can be optimized for HTML authors, CS [...]

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